Now that you guys know all about my aversion to shopping in a store, I’ll tell you about my new favorite (online) retailer: Everlane.
Everlane’s claim to fame — which all started with one t-shirt, by the way — is that there’s no middleman between it and the customer. The price you pay for something in the store is marked up so high because there are usually a few people in between the manufacturer and the consumer. Everlane challenges that business model. Also, there’s a tab on the website that shows you exactly where in the world your product was made and who works at that factory — something most companies don’t publicize. Pretty cool, huh?
Plus, the quality is incredible for how low the prices are. This t-shirt only cost $15. It is exactly what I wanted and had been looking for, and I don’t think I would have been able to find it in a department store, fast fashion spot or boutique. Everlane sells all kinds of stuff that ranges in price, from silk blouses to weekend bags to swim trunks to stationery. I have a striped shirt also on the way, and know some other people who have made purchases. So far, in both print and in person, I have yet to see or hear anyone have anything negative to say about Everlane.
Obviously, you could get clothing from somewhere else for much cheaper. But I feel socially, ecologically and economically more responsible buying from a company like this. Their aim is earnest, and I know that what I’m going to get is high quality and chic. And for that, I’m giving Everlane a huge gold star.
Do you know of any other companies like Everlane? Let’s talk about it in the comments.